Answer :-Consumers are naturally more responsive when their online shopping is more convenient and enjoyable. Applying some strategic merchandising techniques within your marketplace will make consumers become more comfortable and this will mean more engaged visitors and more profits.
Building an online catalog that is relevant and interesting for each shopper can be a daunting task.
1. Category navigation that emphasizes top sellers in each category.
2. Extensive product information, including informational & how-to videos, product reviews, multiple product images and packaging information.
3. Offer complete solutions that include cross-sell items; for instance, combine pants, shirts, & accessories to showcase a complete outfit. Show product collections. Seeing how well a few items complement each other may influence some customers to be more inclined to purchase multiple items. Accessorization.
4. Convey positive lifestyle content, including images that incorporate several of your products at top level pages.
5. Show accurate inventory information!
6. Fast on-site search – studies have shown that shopping sessions that involve use of search have nearly three times the conversion rate as usual sessions.
7. Use discount-related incentives such as free shipping or a “buy more, save more” type of discount. Also, offer limited-time, post-sale loyalty coupons that offer $ or % off the next order. eBay sellers can learn more about how to use coupons at
eBay here.
Susan Maricle wrote:
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Thank you for responding, Nitin. When merchandising your online project, do you map it out with a software program, on paper, or both? What are the benefits in doing it the way you do it? I’m looking for ways to increase responsiveness and decrease number of revisions. Thanks again! Susan
Nitin Chauhan wrote:
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I do map my plan on paper, grouping the content (product, info, reviews, feedback, related product etc) is the key for supreme responsiveness, rather then selling a product individually per segment you must try selling a product line, get all relevant content at one place and present your online shop in such a way that visitor can buy any time Whether he convinced after reading review OR finding a discount code OR anything else your shopping cart must be accessible from that segment. The bottom line is that before making any plan study how a potential buyer of that particular industry behave and what factors push him to buy a product (These factors can vary product to product, for example an online birthday gift buyer can be convinced with a testimonial about On date delivery)
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