Friday, February 12, 2010

Google acquires social search engine "Aardvark"




Internet giant Google has bought Aardvark, a "social search" service that relies on a user's contacts to provide answers to questions.

Co-founder and chief technology officer Damon Horowitz said -"I can confirm that we have signed an agreement with Google,"

This Deal is costing approx 50 million US dollars to Google.The deal is expected to be finalized over the next several days.

About Aardvark - Founded in 2007 ( San francisco -US), Its co-founders include the former member of Google.Aardvark uses the contacts in a person's network to provide answers to questions via the Web at Vark.com, instant messaging, email or Twitter.

In a recent blog post, Aardvark said it had more than 90,000 users in October 2009 and 87.7 percent of the questions sent to Aardvark received answers from a friend or a friend of a friend.

Aardvark said 75 percent of the users who asked Aardvark a question also answered a question for someone else.

The company boasts a technical team of "over 20 people, including engineers from each of Silicon Valley's major technology companies" and its website lists several job vacancies.


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