How Many of us Measure the ROI of Social Media Campaigns

Hi Friends

I find an interesting statistics which shows you how much of professionals really measures the ROI of Social Media.Despite of huge popularity and adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities.

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Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com