BIG BRANDS TWEETING !

If you are new than let me give you an idea what Twitter is ? it's basically a 'microblogging' service which allows you to push out small bite sized updates (not more than 140 characters). You might heard lot about twitter and recently some of the known industry personality says "Twitter is wastage of Time" , Let see does all below listed Big Brands of market are wasting there time.

Once you have a look of all the Brands and there strategy to use Top Brand of Social Media - Twitter, You can answer better !

• Kingfisher Airlines, India’s market-leading airline, today became the first airline from India to embrace social media and set up a full-fledged formal presence on www.twitter.com . This initiative will make it easier for anyone to receive instant updates from Kingfisher Airlines and more importantly, opens up a new platform for the brand to actively converse with its guests.

• Dell use social media at the Best. Dell has created a number of Twitter profiles for different services.

• Starbucks tops list of best social media brands -The coffee-maker comes in ahead of Dell and eBay, which placed second and third, according to a study by analyst Charlene Li of the Altimeter Group. Li's study sought to find which brands best leveraged social media to interact with their customers, and judged the brands on their levels of interaction across 10 social media channels, including blogs, Facebook, Twitter, and discussion forums. JetBlue offers Twitter-based customer service (notice, they even provide the customer support employee’s name currently on duty).

• ComCast offers a friendly Twitter customer support.Frank Eliason is an Comcast Official Tweeter.

• TheHomeDepot “moonlights on Twitter to help their customers.”

• Chevrolet Official Tweeter- Meet Adam Denison, the PR guy for Chevrolet Corvette,He’s on Twitter because he wanted to be a part of the online dialogue around Chevrolet saying, “People especially love to talk about their cars: good or bad.”

• Southwest Airlines entertaining discussions with their customers on twitter.Christi Day Official Tweeter and social media specialist at Southwest Airlines.

• HRBlock runs ask-and-answer sessions with their customers.

• ATTNews updates their Twitter-followers of the news published at the site.

• IBN NEWS update latest news on Twitter.

• BreakingPoint posts updates of the company and industry news and also discusses it with their Twitter-listeners.

• Ford using twitter tweets for company internal news.

• Samsung has created a Twitter account to promote there mobile phones.

• Marriott hotel chain using twitter for updates. John Wolf is the senior director of public relations and official for twitter tweets.

• Carnival Cruise uses twitter to connect with online guests.

• DIRECTV is using Twitter “primarily to listen but also engage. Twitter is unique for its real-time understanding of your challenges and fans.

So friends this is not the end of the list, lot more to be in line. Now you can understand how important is Social Media.

Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com