Caffeine Boost Google Search Engine

Google has unveiled a new version of its search engine which it says will be faster and more accurate than ever before.

The upgrade, which insiders have dubbed "caffeine", was announced on Monday after the company opened up access to web developers. It is intended to replace the technology giant's main search engine after tests have been completed. "For the past several months a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search," said the company in a statement on one of its blogs.

"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."

The company claims that significant changes to the way the system works will improve the experience for users ­ although it will also send shockwaves through the community of marketers who try and optimise their results to appear higher up in Google's index.

The moves comes despite Google's extensive lead in the search engine market ­ a domination which has provided it with billions in profits.

Caffeine allows Google to index the web at a higher pace -- gathering more information and doing it faster -- but the company's search quality specialist, Matt Cutts, rejected claims that it was developed in response to the actions of rivals.

"I love competition in search and want lots of it, but this change has been in the works for months," he wrote on his blog. I think the best way for Google to do well in search is to continue what we've done for the last decade or so: focus relentlessly on pushing our search quality forward."

Whether the upgrade will have a significant impact on Google's business has yet to emerge.

"Google's Caffeine is undoubtedly faster, almost twice as fast at times. It's like a Google Gti," he said. "The launch of Bing has been a good thing, although unfortunately more for Google than Bing if the level of innovation continues at this frantic pace. Google is still very much in the driving seat and is still setting the pace."

Source:- www.hindustantimes.com

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