Google Offer free Advertising to SMBs of India

The Global Search Giant Google offer free Advertising coupons for Small and Medium Businesses (SMBs) of India.

Google India online sales head Sridhar Seshadri said :

"All SMBs with online presence will be able to avail our advertising coupons worth Rs.2,500 by calling toll free number 1860 266 6622 and registering their websites with our AdWords platform."

The SMBs can register at http://adwords.google.co.in.

Google India also launched a new service JumpStart to offer free expert support to help SMBs build an online advertising campaign for attracting new customers.

The AdWords programme provides marketers a cost-effective platform where-in they can measure RoI (return on investment), monitor and optimize their campaign. SMBs can start advertising online with a budget as low as Rs.200 a day and grow it as per their business demand, thus having control over their ad-spends and flexibility

The new service will provide a quick-and-easy way to SMBs to get their advertising campaign off to a good start. Google India specialists will work with SMBs to set up their AdWords account and build a customized campaign suitable to their business and budget.

Why Google Target SMBs - The total size of the Indian SMB space today is approx 35 million units, with retail contributing 52 per cent of the total landscape.

SMBs carry a huge potential in Indian market and this makes companies like Google to catch the chicken before they hatch.

Happy Blogging !

Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com

http://nitinmaximumhit.blogspot.com "We brand our clients to stand out from the competition."

After Intel now its Google Eye on India 3G Auction

Hi Friends

As i blog earlier in month of October 2009 about the Intel in process of Digging leading telecoms companies of India like Bharti Airtel, Tata Communication and Reliance Communication to bid broadband wireless access spectrum.

“Now it’s time for Google Inc may bid for an Indian third-generation wireless license with a local telecoms partners”.

Google may participate in an auction for broadband wireless access, also known as WiMax, or opt to be a technology partner for a telecom service provider.

India’s Department of Telecommunications is offering radio spectrum for third generation and broadband wireless and hopes to hold the auction in January, according to the report.

 Google’s Telecom interest is not small. It is trying to dominate the Internet Carriers as well. the reasons — partly because it wants to gain better bargain for its products like Google Voice and other is to hit the Telecom players’ pocket to make them fall prey to the Internet Giant.

 WHY GOOGLE EYE INDIA

• Google understands India like no other and this is clearly visible with the facts that Google has second largest employees in India. It has wonderful Googleplex in Hyderabad.
• India has the second largest English speaking online population after the United States, and is on the way to become the No 1. This clearly makes India good target for any Web Companies trying to dominate the World.
• India is the third largest user of Twitter this show how social marketing coming in Indian market. Twitter signed a deal with India’s largest Telecom Network, Bharti Airtel, to allow its subscribers Tweet from the Mobile Phones

• At the present time in India there are only about 6.5 million broadband users which is lower than the expected 20 million by 2010.
  
  Image Source:http://blogs.zdnet.com
  
  Happy Blogging !
  Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com

A LOOK AT GOOGLE SOCIAL SEARCH

Overview
With Google Social Search you can carry out search based on content published by your friends and contacts.

Important dates
26 October 2009. Google Social Search goes live. But only as an opt-in Google Labs feature.
27 January 2010. Google Social Search is released in beta status, and becomes a standard feature on Google.com for signed-in users

Features (highlights)
My Social Circle: shows your extended network of online contacts and how you're connected.
My Social Content: shows your published content as it appears in other people’s social search results.
Google Images: you can view pictures from contacts in social circles

How does Google Social Search find content?
Mainly through your social Google profile. You can select what information you want to share.

Facebook
One of the most contentious issues with Google Social Search at the moment is that most Facebook content is outside the reach of Google Social Search. Google has expressed an interest in indexing and returning Facebook status updates in its search results. But it’s not up to Google as this is part of a bigger issue concerning Facebook and its approach to members’ privacy in general.

Any Good?
I found everything I wanted / expected, really, in its features. The Facebook issue has to be, surely, significant to the overall appeal of Google Social Search in general.

The main Google Social Search Demonstration video
(here: http://www.youtube.com/watch?v=ZqWJxgp-_mU) did make me think about social search in general. The video brings up the scenario of visiting another country, and finding out what content your friends have published on that subject. Sure, this is an interesting use for Social Search, but it made me think that people are still going to depend a lot more on traditional, algorithmic search (i.e. Google takes them to a website such as Lonely Planet, or to web sites where travellers in general recount their experiences etc ..) than social search for a particular topic like this. In their next example, they discuss finding information about moving from blackberry to iPhone. I would have thought it would be much more effective – for people in general – to use traditional search to find good advice on such an issue. Lastly, they give an example of using Social Search to find out information about local restaurants. Of the three examples, this, I thought was the best one (surely, recommending restaurants – and other similar types of local businesses - is very usual amongst friends in life in general?).

How will Google Social Search fare in the world of business? The demonstration video didn’t refer to its use in a business environment at all. I can imagine people in businesses seeing Google Social Search as, potentially, another channel for marketing their business (compared to those who use social media for personal use and are more apt to keep their content private – between friends) as well as being a useful search tool in general. But it’s early days yet to say anything more concrete than that.

Google Launch Website Health Clinic in India

Google India team is now offering a Health check up of your website for Free. Google India Site Clinic will give webmasters an opportunity to get their site reviewed and analyzed by Google’s Search Quality team!

Starting from January 6 till 20, the Google India team will accept submission of sites from Indian webmasters.

Google’s Search Quality team will then analyze the websites submitted, and offer constructive advice on accessibility and improvements that can lead to better visibility the website in Google's search results.

You need to fill in the information in the prescribed form in order to register your website on the site clinic for the analysis.

You need to keep in mind that:

1. Your site should be registered on Google webmaster tools, to make sure that the owner of the website is applying for registration of his site and is ready to accept any changes made in the website by the analyzers. A webmaster tool account is easy to obtain even if you don't have one.

2. Your websites should match the quality standards and guidelines as every site is not considered fit for analysis and the team uses the same guidelines as the basis for choosing the appropriate websites for analysis. You can go through the webmaster guidelines for further assistance on the same.

Happy Blogging !

Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com

http://nitinmaximumhit.blogspot.com "We brand our clients to stand out from the competition."

Google Launching Cell Phone

Google is soon going to introduce a new class of Android mobile phone with its own brand in the market with new features.

The new phone is being made by HTC, a major Taiwanese cellphone maker and was designed from the ground up by Google.

Google would sell the phone directly to consumers rather than through carriers, which sell the bulk of mobile phones in the United States.

It is a more aggressive effort by Google to become a force in mobile devices which has been insisting since long that it prefers to rely on hardware partners and wireless carriers to flood the market with a wide variety of Android-powered phones rather than building or selling phones.

Happy Blogging !

Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com

http://nitinmaximumhit.blogspot.com "We brand our clients to stand out from the competition."

Indian Army Launch New Web Portal - jai Hind

Hi Friends

The another Technology step ahead from Indian army by launching its new web portal (www.indianarmy.nic.in.) The Portal is build on a strong platform in order to ping any hacking attempts. The portal is well designed and gives various options such as search, user interactivity, latest events, feedback, secured login, space for all the arms/services of the Indian Army etc.

Happy Blogging !

Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com

India the New E-Social Hub

Google Chrome the latest web browser is hitting India market hard for new users. Google use various mode of advertisement like Print Media, Electronic Media etc. to promote Google Crome in India.

Now Google catch the FaceBook to promote its Crome. The advertisement as well as the unofficial data says that Google Chrome is the most quickly developing browser in India. However, there has been no official data presented yet that could prove this.

It is also points out that Facebook is taking hold in India very fast and looking Indian market for further growth as recently Twitter tied up with Indian biggest as well as world biggest mobile service provider Bharti Airtel.

India is going to be e-social hub Soon as per the current evaluation !

Happy Blogging !

Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com