A blog is a reflection of the company’s values, strategies and direction. If done in a professional way, blogging can become an effective medium to encourage a two-way conversation that shows your clients or customers that you care about their opinions. Watch this video to get some tips that can make you a potential corporate blogger.
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Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com
Google has unveiled a new version of its search engine which it says will be faster and more accurate than ever before.
The upgrade, which insiders have dubbed "caffeine", was announced on Monday after the company opened up access to web developers. It is intended to replace the technology giant's main search engine after tests have been completed. "For the past several months a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search," said the company in a statement on one of its blogs.
"It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions."
The company claims that significant changes to the way the system works will improve the experience for users although it will also send shockwaves through the community of marketers who try and optimise their results to appear higher up in Google's index.
The moves comes despite Google's extensive lead in the search engine market a domination which has provided it with billions in profits.
Caffeine allows Google to index the web at a higher pace -- gathering more information and doing it faster -- but the company's search quality specialist, Matt Cutts, rejected claims that it was developed in response to the actions of rivals.
"I love competition in search and want lots of it, but this change has been in the works for months," he wrote on his blog. I think the best way for Google to do well in search is to continue what we've done for the last decade or so: focus relentlessly on pushing our search quality forward."
Whether the upgrade will have a significant impact on Google's business has yet to emerge.
"Google's Caffeine is undoubtedly faster, almost twice as fast at times. It's like a Google Gti," he said. "The launch of Bing has been a good thing, although unfortunately more for Google than Bing if the level of innovation continues at this frantic pace. Google is still very much in the driving seat and is still setting the pace."
Source:- www.hindustantimes.com
Happy Reading !
Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com
1. Blog search engines: sites like Technorati (www.technorati.com), Google Blog Search (blogsearch.google.com), and Blog Search Engine (www.blogsearchengine.com) all allow you to add your blog if the site isn't already receiving your RSS feed. Some engines, like Technorati, also allow you to create a profile and use keywords to describe your blog, allowing others to find it easier in a search.
2. Industry blog aggregators. Some industry aggregators may already get your feed through search engines like Technorati if your blog is listed and tagged with a matching keyword. For example, Social Psychology Arena is a blog aggregator that displays all of the blogs they've found through Technorati that are tagged with "social psychology." You can do an Internet search on "blog aggregator" and the name of your blog's industry or field.
3. Blog carnivals. There are blog "round-ups" of specific posts that related to an industry, field, or topic, usually hosted weekly, monthly, or some other recurring time period on a volunteer's blog. Check out www.blogcarnival.com for a carnival on your topic. As an example, I found one for psychology articles here: http://blogcarnival.com/bc/cprof_7900.html. Once you've contributed to a carnival and gotten to know the organizers, you might be able to volunteer to host one of the carnivals, thus driving more traffic to your blog, even as they're reading about others' blogs.
4. Read and comment on other blogs in your field. When you leave a comment, you have the option to link back to your blog. Interesting comments can often generate hits, especially if you're commenting on popular blogs with lots of readers. But you need to actually read the posts and make relevant comments, otherwise it's considered spam.
5. Consider guest bloggers (others posting on your blog about your field) or interviewing notable people in your field on your blog. Both can drive traffic to your blog because they're interested in the other person, and while they're there, they discover the gem that your blog is, too.
And the easy places, many of which I see you've already done. Link to your blog from:
6. Your website (if applicable).
7. LinkedIn. When you edit your profile, use the name of your blog as the link title rather than "My blog." This builds name recognition.
8. Facebook. If you haven't done so already, you can also have your blog posts imported automatically as notes onto your personal profile. Also, you can network your profile and your blog by using the NetworkedBlogs application through Facebook. And just today, one of my connections posted this in her status update: "[Name] thinks that if all of my Facebook friends click on my blog, I'll get a whole bunch of hits. I'm trying to get the average daily visits to stay over 100. Here's the URL in case you're interested!"
9. StumbleUpon (www.stumbleupon.com) and Digg (digg.com) which work much like the blog search engines except these are by recommendation of those who use the sites.
10. Twitter. You can create a personalized Twitter background and include your blog URL on it (it won't serve as a link, but folks can copy and paste or type it in). You can also tweet blog updates with the URL shortened. If you use an URL-shortener like bit.ly (http://bit.ly) you can also track click-through to see how many people are clicking on that link.
The list of where and how you can get the word out is ever-growing, but hopefully this will help!
Few more to add :-
Hey Many of my friends/colleagues ask me why Google ban the Blog's, there are many reasons for same. I tried to list out the most and hoping this will help you to keep your blog BANG not BANNED !
Try these and Keep BANGING!
Happy Blogging!
Nitin Chauhan | nitin@maximumhit.com | www.maximumhit.com
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